Write a great and strong title for your blog post to get more visitors to your blog. Make your title clickable to get more clicks from social media and search engines. This is also a great way to get more engagements.
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Suppose you search something on Google. You get many results on your search query. Which one you see first? Ask yourself. You must click on a great and strong title from the search results.
A title represents the whole blog post. So you must have to be careful to write it. A study says that, 8 people out of 10 read title and only 2 people read the rest of your blog post on average [copyblogger].
Title should not be long, keep it short. But do not make it too much short. A strong title should not be less than 30 and more than 55 characters. If you write less than 30 characters, it will not be impressive to people. And if you use more than 55 characters, it won’t be good for Search Engine Optimization.
Use Appropriate Words:
I research on using words in title to make it stronger. I find few steps these are given bellow –
- Common Words:
Use at least 20% common words into your title. These words help you to create the basic structure of your blog post title. I can show you a, for, to, in, the etc. as example.
- Uncommon Words:
A great and strong title should have 10 to 15% uncommon words. These words can improve your title’s uniqueness. But you should have to be careful to use these. Try to use uncommon words related to your blog post.
- Emotional Words:
You can emotionally hit your readers by using emotional words into your title. This is the great way to get more clicks from social media and search engines. You may use 20% emotional words such as strong, how to etc.
- Power Words:
Do you want to make your post title stronger than others? Use at least one power word into your title. You may call it as trigger word. This word can drive more traffic to your blog post.
Use list words to give a clear idea to readers. You can use the list of ways, tips, tricks, ideas, methods and secrets. Write something like, “10 amazing ideas to start your business”. This title tells that, your post has a list of 10 ideas to start a business.
- Sexy Words:
Make your title lovely by using sexy words. Use one word that can impress people to read your post. There are lots of words you may use to make your title sexy. You may use positive or negative words. If you use negative word, make sure that it won’t make your title negative. Use it just for fun. You may use – brilliant, wonderful, kick ass etc.
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Optimize for SEO:
Your words have been selected. Now you should try to optimize your title for SEO (Search Engine Optimization). I don’t recommend it for titles. It can improve your search ranking.
You may ask, why I don’t recommend it. Listen, you must have to use keywords within the title to optimize it. Most of the times, keywords can decrease your titles strength. In this way, you will get search ranking but may get less clicks.
Use Title Analyzer Tools:
After writing your title, analyze it using online title analyzer tools. These tools will help you to improve your title to get more clicks. You can use CoSchedule headline analyzer or Advance Marketing Institute headline analyzer. You can also get more online title analyzer tools by Google search.
Writing a strong title is the first key to how to write an impressive blog post. When you share your post in social media, people mainly get post titles. If people get a title interesting, they click to read the full content. So, if you can write a great title, you will be a successful blogger.