Many businesses rely on their website to bring clients to the products or services, by providing information on their services, giving samples on what they can offer potential customers, and providing an opportunity for visitors to contact the business to purchase their products or services. A key part of running a website is making sure there are enough visitors or an adequate amount of ‘traffic’ as it’s called, to ensure that the business is getting exposure and you are reaching your potential targets. Here we’ve compiled some tips on how to get more website traffic and therefore more potential customers to see what you have to offer.
Get Social on Social Media
One can simply not underestimate the impact that social media has on people these days. It’s one way many of us spend most of our socializing time, and successful businesses simply need to have a social media presence. Think Facebook page, Twitter account and a Google page for a start. If your business is more creative or produces some kind of artistic product, it’s a good idea to reach out to people on Etsy or Pinterest as well.
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Include Interesting Content
You don’t have to struggle to get people to visit your site if you’re providing something that’s interesting, enticing and wanted by the people visiting. Make your website content interesting by providing genuine information. Don’t just make it about your business and your product, but really offer something of value to your website visitor.
Create a Blog and Do Guest Blogging
Having a blog associated with your website is a great way to bring in more traffic as the blog form really appeals to readers and provides information that is of value. A great way to increase traffic is to have guests post on your blog or to guest write on other blogs, as this helps to showcase the attributes of your products and services to a new market that might already have an interest in them.
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Pay Attention to On Page SEO
SEO or search engine optimization is far from dead, and a focused and smart approach to SEO will help to bring more visitors and traffic to your website. If you’re unsure of how SEO works or what are the best ways to do ‘white hat’ SEO, then seek the assistance of a professional to revolutionize your content into something that will boost the natural traffic to your website.
Make your Site Inviting to Use
Non-responsive, slow, cluttered or disorganized sites will lose visitors quickly and fail to engage potential clients and show off your business’ best attributes. We have high expectations of the function of websites these days and broken links and lost pages aren’t going to cut it. Access your site as a visitor would and click through all links and pages to check that they are working properly and respond quickly. Getting some help with improving and streamlining this aspect of your site is a good idea, although it might cost you some money in the short term, it could make you money in the long term.
This is the most obvious way to get more traffic; advertising really does take your website to the next level in terms of getting more traffic. Enlisting the assistance of professional business marketers can really help in this area. For instance, PPC management involves coordinating and optimizing your pay per click adverts to increase traffic to your website in a way that offers excellent returns as well as being a more cost-effective method. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, and these methods build trust and familiarity in your brand and get people to notice you. Your paid advertising should be completely geared to what it is you want to achieve – do you only want to increase website traffic, or increase conversion to sales as well? Good advertising and management can get the most out of the money you put in to your business.
With these tips you can increase your website traffic, allowing you to reach out to more potential customer and increase brand recognition, sales and growth.
This article credit given to AOKMerketing.com